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This paper examines how highly experiential stores use their layout, design, senses to stimulate emotions and compares and contrasts these stores.

Whole foods, Bath and Bodyworks, Starbucks, and Sephora are highly experiential stores. What makes for sensory engagement in these stores? How do they use design, layout, products to engage the senses, stimulate emotions? How do different zones appeal to particular sense?  Conduct an ethnography to compare and contrast these stores for how they promote and encourage styles of shopping and interaction/behavior within the store. Explore issues of store design, store layout, items/products sold, flow of traffic as well as apparent social relations, people\'s interactions, styles of shopping, issues of gender and class to analyze your findings

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