Technologies Retail Management Marketing 

Several retail management software systems have been developed to support marketing. Some retails stores have required a web based solution that they could market to clients within the retail industry. Stores were to be provided the facility to create and manage a customer database including details such as customer information, their order and credit histories etc. The solution was to provide stores with the ability to manage their inventories send purchase requests to their distribution centers and manage the stock among their various warehouses. Provisions to generate reports such as sales reports, customers etc were required to be built into the solution. Additionally, the system was to enable stores to create and manage a database of all their employees. The head-office was to be provided with the facility to oversee the functioning of all their retail stores thereby enabling them to obtain a holistic view of their business. The details of all customers including personal details, address, communication details, sales person etc, of the retail outlet can be stored. The customer details can be drilled-down to view the details of all orders placed by a specific customer, credit notes, invoices, etc. In addition to the details of all customers, all the details confirmed and unconfirmed (i.e. enquires/quotes) orders placed by the customers can be viewed. Each order can be drilled-down to view the customer details, customer's payment history for the order, credit notes (if any) for the order, and the details of the items that were included in the order. While entering the details of the payments received for an order, the gift vouchers and credit notes of the customer can be used against the payments. By implementing a Retail Management System, firms can improve their marketing and thus increase sales, decrease costs and maximize competitive advantage. These applications facilitate the distribution of key data throughout an enterprise and provide the infrastructure for accurate sales reporting and revenue forecasting.