Managing Service Business Market
Many organizations are facing the pressure to adapt their business model in some way to changing market conditions. Whether it is entering new markets, improving customer service levels or streamlining a supply chain, the organization relies on application development to architect and build, and application management to support and enable ongoing change and innovation. Many organizations approach application development and management with disparate rather than complementary approaches such as, with separate internal groups or external vendors focused on each stage of the application life cycle. Thus, developers often design and build applications with minimal consideration of how they will be managed on an ongoing basis, resulting in higher costs and risk, incremental management complexity and suboptimal service levels. Companies such as IBM Design-build-manage services combine industry specific development and systems integration capabilities with ongoing application support, maintenance and enhancement into an integrated, end-to-end process. By combining previously separate design-build-manage functions into one outsourced process, you can lower your applications' total cost of ownership (TCO) and increase time-to-market. IBM has a holistic design-build approach that can increase time-to-market, reduce transition time from development to management, and lower cost of implementation and ownership. Custom built applications that utilize expertise in Web technology, supply chain management, CRM, branding and usability that utilize hard-to-find industry-experienced consulting and application management skills around the globe. Integration and expertise with leading packaged BI, ERP and CRM solutions that drive a business. For example, IBM Managed Business Process Services is repeatedly recognized by analysts and clients alike for world-class operational excellence. Industry-specific processes address challenges in a variety of areas such as back-office procedures for banking, insurance, healthcare claims and lending services. Finance and administration (F&A) services and solutions consolidate and optimize the full F&A footprint, including transaction processing (accounts payable, travel and expense management, order-to-cash); record-to-report; and other critical finance functions, including performance management/decision support processes and capital platform management.
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| Courses/Topics we help on | ||
| Introduction to Business and Technology |
Budgeting and Forecasting | Customer Relations |
| Marketing |
Business Intelligence and Data Analysis with Lab | Web-Based Solutions with Lab |
| Introduction to Hospitality Management |
Meetings and Events Management | Foundations of Hotel Management |
| Food Safety and Sanitation | Restaurant Management | Casino Management |
| Market Research | Advertising and Public Relations | Salesmanship |
| Consumer Behavior |
International Marketing | |
| Consumer Behavior Analysis Case Studies | Social Marketing | Advertizing and Packaging |
| Marketing Strategy Presentations | Internet Marketing | Differentiation Strategies |
| Segmentation and Positioning Analysis | Pricing Strategy | Branding Strategy |
| Distribution Strategy Case Study | Customer Relationship Management | Category Management |
| 4P's of Marketing | International Marketing | Direct Marketing |
| Industrial/Institutional Marketing | Industrial/Institutional Marketing | Degree of Combined Leverage |
| Sales Promotion Strategies | SWOT Analysis | Retailing |
| Service Quality Strategies | Supply Chain Management | Business to Business Marketing |
| Strategic Marketing | Channel Management | Customer Retention |
| New Product Development | Corporate Branding | E-Commerce |
| Social Marketing | Relationship Marketing | Internet Marketing |
| Integrated Marketing Communications | E-marketing | Hospitality Management |
| Tourism Management | Travel Management | Liesure Industry |
| Market Entry Strategy | Market Positioning | Marketing Plan |
| Marketing Mix | Marketing Analysis | Marketing Strategy |
| Business Planning | Marketing Research | Marketing Report |
| Marketing Proposal | Business Coursework | |