Marketing

Marketing refers to a process by which products or services are introduced to the market place. Basically, it is the coordination of four elements namely (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Marketing differs from selling because selling concerns itself with the tricks and techniques of getting people to exchange their cash for a product. It is not concerned with the values that the exchange is all about. Rather, marketing is the process of interesting potential customers and clients in products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing products or services. The four key components of any marketing plan consist of: 

• Products and Services
• Promotion
• Distribution
• Pricing 

The idea behind marketing is attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep marketing efforts focused and increase marketing success. The concept of marketing has wide coverage and may even be associated with sales. In fact, sales and marketing are two different concepts although both are closely coordinated. Marketing is the presentation of the products and services and making them available to the customers with the goal of generating profits. Marketing can be conducted in various types and techniques such as offline marketing, online marketing and word of mouth advertisement. The concept of marketing strategy has two basic types: general marketing strategies and decision area strategies. Marketing can also be classified into undifferentiated marketing, differentiated marketing, and concentrated marketing.

Marketing Management covers different topics focusing on the importance of Marketing, Types of Marketing, Market Research, Marketing Orientation, Market Segmentation, Marketing Analytics, Marketing Strategies, Understanding Customer Needs, Developing Customer Relationship, Creating Effective Advertisement Campaign, Global Marketing, Online Marketing Techniques, Email Marketing Tactics and Unconventional Marketing Tactics. Social marketing; uses concepts from commercial marketing, such as the traditional four P's marketing mix (i.e., Product, Place, Promotion, and Pricing), to bring about social change.