Group Behavior

Group behavior is key element for measuring the success or failure of an organization. Attitudes reflect a person’s likes/dislike toward another person, object, events, and activities in his/her environment. Like product variation, behavioral variations exist in the shape of conflict which is always there in organizations. This often arises between people or groups on competition for gaining resources, authority, power, attention and status. The competition is not just for resources but for ideas too one person or group wants to have the ideas or behavior of another group suppressed, punished, or declared illegal.

Organizations’ social systems comprises on complex sets of human relationships interacting in many ways with each other and to the outside world. Clearly, any analysis of group behavior should, to some extent, rest upon an analysis of categories and of social categorization processes, and of the social relations between categories (intergroup relations). Memberships in these groups influences employee work traits, behaviors toward seniors, quality of work habits and how people think of themselves and others. Consciously or subconsciously, these groups impose expectations and rules on its members. Arrangement for informal/formal coaching of these groups on organizational goals in the light of changing customer needs is very essential, so to extract positive and aligned work behavior.

Perhaps the most basic issue scholars have addressed in the area of group behavior is the definition of "group."They have looked more at why people join groups, types of groups, and group activities and goals. Studies have focused on group norms, individuals' behavior within groups and how it changed, their roles within groups, and what groups could accomplish that individuals could not. Many researchers believe that a group is more than the sum of the individual members, even though its goals, interactions, and performance are determined primarily by the individuals within it. Group behavior includes group, team, communication, leadership, power and politics, and conflict and negotiation.