Web Content Writing
Web content is a collection of information that we read from any website. It may be in a text or image format. The web content may be in different forms like newsletters, blog entries, website information, audio or video, profiles, online Sales, relationship, communications, articles, photography and many more.
Web content writing is an art of writing effectively about a concept or a product in an interesting way to grab the attention of the people who visit the websites to get information. The content preparation, presentation and writing for the websites need a different approach. It’s not like writing for publications and articles because web readers approach with a different perspective.
Reading on the Internet is different from reading a book. A web content writer should understand the web readers and the concept of the content on which he is going to write. Readers on the web are mostly impatient and they tend to scan text rather than read word by word. They read only the highlighted text, headings, subheadings and avoid overload of information. Hence, web content writing requires a different way of presentation or writing to attract the visitors of the website.
Content preparation is a very important task for a web content writer. Since web readers skip through chunks of text, the writer should concentrate to balance between the volume of text on the website and the whole information that should be presented in the website. The Web content should be effectively written to grab the web reader’s attention, make the reader to read further and then to keep his/her attention till the end. Usage of effective keywords in the web content repeatedly can be scanned easily by the search engines or directories. Capitalization and different formatting of words catch the attention of the reader very easily and make reading an interesting one. It is proper to give more details about the content and also other sources where a reader can get more data. It gives more details of his search and he may visit the website repeatedly to collect data in future.
Web Content writing follows some important key points like: Word count which should be half of the print version, Giving the important point first, Using shorter sentences and the best suitable words, Highlighting the text for easy scanning, Effective writing with suitable headings and sub headings, and Writing with suitable keywords to get top rankings in search engines. Appropriate use of bold headings, bulleted styles, images related to the content, white spaces and blank lines will help the content to be displayed neatly by avoiding clumsiness. Using complementing colors may separate contents with a different look.
Based on the Internet Research Studies, the content of a website should catch the attention of a web reader within 3-5 seconds. If it fails he/she may skip to any other site to seek information. An average web reader will not read a website more than 5-12 minutes maximum for reading an article. So it’s an important task of the Web content writer to make a reader visit the website and give him/her the required information in an interesting way.