Minutes of Meeting

As we discussed  in the meeting, I have drafted all the points , ideas, actions to be taken reg our growth in detail.

ROLE :

• Founder – Pradeep
• Co-Founder – Eshwar
• CEO – Pradeep ( In charge of Client dealing, Rate fixing, Contract Signing, Overall Coordination)
• COO- Eshwar ( Marketing, Brand building, Networking, Sponsorship, Event management, Advertisement )
• CTO- Gokul (developing, designing  and other technical stuffs,  Backup for pradeep in Client communication )
• CFO- Shankaran and Vinoth ( Accounting , Finanance)
• HR – Vignesh ( also Brand building, Networking, Marketing)
• Editorial – Benny, Ranjini, Harish , Vinoth
• Education and Technology – Vinoth
• Shadow managers – Harini, Siva

Account details

• As we discussed, we will be opening an account on Writerszone in State bank or any other bank which needs very low depositing amount and 
• Incharge -Shankaran
• Deadline – Jan End
• Priority – Very high

Registration and naming pattern :

• For this , We have to first have an account and proper balance sheet details. So, Shankaran should first help us in opening an account.
• As Pradeep said, We have to  Understand the procedure for the registration and we have to do it as quickly as possible
• Name is a major criteria and we have to register the name with the help of  CA .
• Incharge – Pradeep , Shankaran , Vinoth
• Priority – Very very high
• Deadline – Jan end

 Investment  per head :

• Per month Three hundred
• We will do it once we create our Writerszone account
• Incharge – Shankaran , Vinoth
• Priority – Medium            
• Deadline – feb end

 Sponsors and Contract reference :          

• As we are in  need  of funding to do many activities, we will be concentrating on sponsors and references in future
• We will look out for good will sponsors first and later will go ahead for commercial sponsors based on good will sponsors
• But to get sponsors , we have to first get registered.
• Ideas discussed – Bookmark with our name in book shops, event sponsors
• Contract reference is not a clear concept until now. We have to fix some standards for that
• Priority – High
• Incharge – Eshwar ( for a standard norm for contract reference ), Shankaran and vinoth ( As they have to quicken the process of  registration stuffs)

Corporate Social Responsibility :

• A dynamic concept which we have discussed throughout the day
• Basic education for children in the form of ‘rather than giving fish to them , we will help them to how to get the fish ‘ concept
• Free sites for Charity organizations powered by writerszone
• Virtual model for charity concerns in the form of stock market as Eshwar discussed.               
• We will do this things a bit later as first we have do the brand building and registration stuffs
• Incharge – vignesh (Should identify the ways in which both our concern and charity is getting benefit)
• Priority – Medium

  Profit Scale :

• The kind of profit , which we are getting as of now is meager and we can improve it by negotiation in the initial stage of agreement .  
• But that will happen only if have a very good brand image 
• Team meeting will be held before signing new Contracts with companies so that we can get the ideas of entire team 
• But, we are not going to concentrate on content alone in future 
• Various possible ways for us to generate the revenue are Writerszone certified professional,  PPO ( pre placement offer)  Bulk recruitment, bulk articles, monthly pay rather than individual articles, printing books . 
• Priority  - High
• Incharge – Pradeep, Eshwar ( For WRITERSZNE certification stds)

Brand building:

• Main objective of the meeting was Brand building
• If we can create a brand for ourselves , We can demand more and our profit will increase
• As siva said, We hve to concentrate on Content writing as of now in such a way that in future client should feel like if it is content than it is writerszone.
• Once , we build the brand it will be easy for us to reach IPO.
•  Incharge  -Eshwar , Vignesh,Vinoth 
• Continous process  , it should keep on happening
• Website for college events like Elyzia( GCT functions) on the cards as we can develop our brand identity in GCT.
• Similarly , Sangarish is going to be a turning point for us.
• 30 Seconds of promo video time available in Sangarish
• We are planning to even put stall there to showcase our selves
• Spark n beyond will be helping us in this

Subsidaries :

• As we are going to focus on many subsidiaries in future, we came up with some ideas
• Virutual Stock market, Printing, Writerzone certification, Writersvoice commercial Magazine, Webdesigning, even Android mobile applications
• We will focus more on this once we are good in our primary work

How to reach schools and colleges :

• We have to first focus on colleges , before getting into schools.
• Like NEN,We will form WRITERZONE CELL (W-CELL) in all the colleges with one point of contact
• We have to collect the entire databse of all the colleges  and we should send flyers reg that.
• Tedious process which involves lot of commitment and hardwork
• Incharge – Everyone should help
• For Event management – Guru charan,Eshwar , Vignesh
• Deadline – Jun end
• First we have to establish ourselves in Arts and science colleges and then we have to focus on Engineering colleges.
• PPO is going to play a major role in this .

Marketing Stratagies :

• We have to utilize the social network in a very good way.
• All the accounts should be actively used by us to reach the people
• We have to comeup with events like Writerschoice to attract people
• Incharge – Eshwar , Vignesh
• Everyone should send some ideas and how to implement it freq so that we can use those stratagies.

Outside MBA experts:

• We have to keep in touch with People like Harini who are B-school Grads and try to utilize them  with their contacts.
• We can conduct a contest like Be the CEO of writerszone in good B-schools and we can capture some Bright students who can help in some ways.

Proper Business Model :

• We are planning to propose our business model in various college events and we need to come up with  a proper model so that we can be in a position to  win the contest to generate revenue for us.
• As discussed, we can produce the same model in many colleges to get the money.
• We have to now focus on NIT, Trichy event and Vignesh will come up with a business model which involves the help of Vinoth, shankaran.
• INcharge  - Vignesh, Vinoth , Shankarn
• Deadline – Jan 2^nd week
• Priority – Very high

Separate group for proof reading :

• This is a problematic topic as we are not getting enough margin, we are not in a position to recruit full time proof readers as they are demanding more.
• Possible solution is undertaking adhoc requests and buy that we can charge more from  clients and pay it to readers.
• We can sign contract with Foreign clients and we can negotiate in terms of dollars so that we can gain more and pay it to them
• Also, in PPO we can separately recruit proof readers
• We are still blank in this as our profit margin is low, Have to come up with some stratagies.

Various Entrepreneurship network registration and accolades  :

• We have to get the help of various  organizations which are helping us to boost our economy.
• We have to apply for various contests of entrepreneurs
• Incharge – Vignesh
• He should update us with recent activities related to it and help us to enroll in them.

Google adsense and page ranking

• We should have good page ranking and we should enroll ourselves in google adsense kind of stuff.
• Incharge – Gokul
• He should come up with the updates related to that and once our new site is launched he should take steps to do it.

Contract based work from spark n beyond :

• We can get some photoshop related works from them as they are not having that much technical team.
• We can help them in that ways related to their creativity and also we can generate money,
• We can use their ideas in our writersvoice magazine and sell them  for money.

Time to enter full time :

• Will take three more years
• WE will establish our brand first and then enter the market rather than opening an office and struggling
• Our office won’t be like normal office and it will be kinda virtual office.
• Work from Home is our concept and we wil be sticking to that
• Like software, we can synchronize the project under our company name and give to people so that we can have bulk profit .
• Brand value, Name and company registration , profit margin will play a major role reg our fulltime entry.

Identifying true leaders :

• Our thoughts and actions should attract people and they should try to do something like us.
• We can help the students to understand their potentials
• We can be an inspiration for them to startup their own concerns
• We can be a platform for them to display their idea to the world

Creative articles :

• As many people today are doing blogging and many are interested in creative writing rather than technical writing, we have to focus on this very much
• We can get reputed writers if we get orders related to that
• We can have a separate  page for this in our site and we ourselves can promote it once we are having very good page ranking
• Incharge  - Eshwar , Pradeep
• Come up with ideas reg this to identify true talent pool.

Initial Public Offering

• After five years we should be in a position to enter in IPO. We should have a share value .
• We can ameliorate our growth , once we enter stock market
• Pradeep has started to invest on shares and other stuffs related to that to understand the market
• He should guide us in this.
• Incharge – Pradeep, Shanakaran