The Webster Dictionary defines `Proximity Mapping` as a marketing and business strategy. Proximity Mapping is a technique used by leading multinational companies (MNCs) and other organizations to show the relative closeness or the proximity of the market segments.
Proximity Mapping analysis is designed to help companies, government agencies, and social service organizations to `visually` depict in a map or otherwise a complete range of factors that characterize a particular geo or demographic location.
Proximity Mapping search allows you to find business consultants, organizations in similar industry, or professionals like doctors or lawyers, located in a particular area or locality you may pin-point.
If the companies are inter-related, or suppliers, or any service providers, related institutions in a specific location, the Proximity Mapping geographically could be of great help in planning the company’s strategy to reach them.
Proximity, in fact, improves productivity with which organizations plan to compete. The development and upgrading in a proximal area is an important factor for governments, companies, and other institutions.
Proximity Mapping gives a new direction to economic policies, upgrading, stabilizing the population in that area, and market analysis which in turn minimize the cost of doing business in the clustered area.
In a way the proximity or a specific location remains central to competition, despite the shrunk global arena from where anything and everything can be sourced. Take the example of Hollywood or Silicon Valley where proximity affects competition and productivity positively, innovation is a by-word here, and also brings in new entrants in the business.
Demographic or geographic Proximity Mapping helps companies with special access, closer relationship, better inputs, excellent incentives and other benefits. These advantages are difficult to obtain from a distance.
Proximity Mapping helps organizations meet needs relating to planning and market analysis where neighborhoods or closeness (proximity) plan a vital role.
Proximity Mapping also helps organizations define proximal or close neighborhood areas, and assist stakeholders make use of this data and analysis.
Proximity Mapping can be used in any number of fields, viz. hotels, colleges, service institutions, banks, or for demographic purpose where Hispanic origin or other communities live, to understand where we are, how things are changing, to help, develop and act for the betterment of neighborhoods and company’s business interests.