Marketing activities at Classof1 mostly revolve around digital marketing and include SEO, SEM, SMO, Email Marketing and Affiliate Marketing. The marketing team owns all customer facing artifacts of Classof1 and manages customer expectations. It is also responsible for lead generation, building brand awareness, initiating customer loyalty programs, developing sales channels and driving the overall business of Classof1.
Who fits the bill?
Previous experience in various digital marketing functions, clarity of thought, strong articulation skills, analytical and problem solving skills, are some of the traits we look for in the marketing professionals at Classof1.
An MBA degree from a reputed business school is a must for this profile, apart from the abilities to work under pressure and a 'never say die' attitude. If you believe that you have the makings of a great marketer who can bridge technology and conventional marketing expertise then we would love to have you on our team. Just check out the "Apply Now!" section below and upload you résumé. Our HR department would get in touch with you.
Apply Now !
If you are interested in applying for a position in this department, then please choose a position from the "Careers in…" dropdown at the top and upload your résumé and cover letter (optional) through the "Upload Your Résumé form on that page"
Position: Search Engine Marketing(SEM) Specialist
Responsibilities
Collaboration with various business units/teams in scoping out analytics implementation for new strategic initiatives
Ability to communicate effectively with technology/engineering teams on tracking standards and tag implementation guidelines, from concept to execution of tracking features
Maintain global consistency & best practices in data collection standards in state of the art enterprise data warehouse solution
Periodic data validation on data collections and collaborate with technical team to make business intelligence and reporting upgrades
Prioritize and resolve queries and request for analytics data support that aligns with global business objectives
Work closely with clients and teams for data requirements and manage expectations in data & reporting delivery
Provide one-to-one training and trouble-shooting within the organization and provide continuous support as the analytics platform is evolving with changes in technology platforms
Qualifications
Experience in web analytics implementation
Deep technical skills and demonstrated organizational effectiveness
3+ years of experience in an e-commerce environment at the intersection of web analytics implementation and with strong scripting languages (preferably PHP and JavaScript) background
Experience with click-stream analytic tools such as Omniture Site Catalyst, Insight, Data warehouse, Excel Client, Report Builder
Knowledge of mobile web and mobile app measurement concepts, analytics implementation using PHP or JavaScript based data collection
Strong ability to define and deliver web analytics platform needs from business case through execution
Applied knowledge of statistical concepts, SEM (Search Engine Marketing), PPC (Pay per Click), SEO (Search Engine Optimization) and Email marketing
Tracking dependencies and milestones, and communication of overall project status
Must be flexible and motivated to work in a fast-paced environment
Excellent verbal and written communication skills
Work Location: Chennai
Apply Now !
We are currently not hiring for this position, but you can still go ahead and submit your résumé to our HR database. We will consider your application when this position opens up for hiring.
Plan, execute and manage organic search engine optimization (SEO) that involves link building and article marketing
The incumbent is expected to have a sound knowledge on natural/organic search engine optimization tactics and how web metrics are tracked
Maintain periodical reports that measure organic search results
Willing to take ownership of projects and be accountable to the ultimate success of each project / campaign
Should be able to independently draw conclusions and develop recommendations based on SEO results on a timely basis
Work closely with the other team members to meet functional and business goals
Keep pace with SEO and internet marketing industry trends and developments
Qualification: M.A English Literature, B.E, MBA from Top ranked colleges Experience: 2 - 4 years Location: Chennai
Skills and Abilities
A keen understanding of marketing in general and online marketing in particular
Proven ability to build SEO strategies for achieving business objectives
Proven ability to transform marketing ideas into actionable plans
Be able to come up with best of breed ecommerce features based on industry study
Ability to work unsupervised in building components for the end-to-end execution cycle from 'concept' to 'go live'
Coordinate with other business functions like marketing, sales and software development for defining and refining the SEO activities in conjunction with SEM and SMM
Demonstrable experience in writing requirements and specifications for the software development Team
Exposure to project lifecycle and managing tasks
Should have a working knowledge of MS Excel, word and Power Point
knowledge and experience with analytics tools like, Google Analytics & Omniture would be preferable
Non-Technical Skills
Strong analytical skills
Excellent written, verbal communication, documentation and presentation skills
Excellent creativity
Must have an eye for details and display strong organization skills
Ability to work with a team
Good interpersonal skills
High levels of integrity, autonomy, and self-motivation
Apply Now !
We are currently not hiring for this position, but you can still go ahead and submit your résumé to our HR database. We will consider your application when this position opens up for hiring.
Position: Social Media Marketing(SMM) Specialist
Responsibilities
Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement social media strategies that deliver results on the desired business objectives
Align social media initiatives with other marketing strategies by understanding priorities and requirements of the overall marketing strategy
Synchronize social media activities with SEO activities
Research and administer social media tools to support the social media strategy
Monitor and evaluate social media results in alignment with business goals and benchmarks
Work closely with the other team members to meet goals
Keep pace with social media and internet marketing industry trends and developments
Qualification: MBA from Top ranked colleges Experience: 2 - 4 years Location: Chennai
Skills and Abilities
A keen understanding of marketing in general and online marketing in particular
Proven ability to build social media strategies for achieving business objectives
Proven ability to transform marketing ideas into actionable plans
Be able to come up with best of breed ecommerce features based on industry study
Ability to work unsupervised in building components for the end-to-end execution cycle from 'concept' to 'go live'
Coordinate with other business functions like marketing, sales and software development for defining and refining the Viral Marketing campaigns in conjunction with SEM and SEO
Demonstrable experience in writing requirements and specifications for the Software Development Team
Exposure to project lifecycle and managing tasks
Should have a working knowledge of MS Excel, word and Power Point
Understanding and working knowledge of social media tools and capabilities; including:
Channels (e.g. Facebook, Twitter, YouTube, etc)
Social Media Management Tools (e.g. CoTweet, Tweetdeck, Hootsuite, etc.)
Social Monitoring Tools (e.g. Sysomos, Radian6, Collective Intellect, etc.)
Apply Now !
We are currently not hiring for this position, but you can still go ahead and submit your résumé to our HR database. We will consider your application when this position opens up for hiring.
